Juice Cubes: Rovio Stars introduces Pocket PlayLab’s new game
A tropical paradise, pirates, mermaids and witches. Juice Cubes, the new game from Pocket PlayLab will be distributed and marketed by Rovio Stars
When the good ol’ Candy Crush Saga just wouldn’t do, perhaps it is time to switch over to a new, fun and addictive smartphone game app.
Rovio Entertainment, a Finland-based video game developer and entertainment company, has launched its third Rovio Stars title, Juice Cubes by Thai-based developer Pocket PlayLab. Rovio Stars is Rovio Entertainment’s publishing initiative.
The free-to-play app is available on iOS and Android platforms. Users can also look forward to a Facebook version, which is slated for release in the near future.
The gameplay is simple; complete the given objective under a certain number of turns and earn enough to pass the level. Users can purchase in-app items to help them proceed with the game faster.
Jakob Lykkegard, Co-Founder of Pocket PlayLab said that Rovio was the one who came knocking on its doors. He added, “Working together on the release has shown that this was a great decision. We are looking forward to working with Rovio for years to come.”
Pocket PlayLab will handle the production, Rovio will take care of marketing. While the revenue will be shared between the two, trademarks continue to remain with Pocket PlayLab.
Pocket PlayLab had rejected big publishers before partnering with Rovio. According to Lykkegard, the independent gaming company could see from its test markets that the game was doing “extremely well”, and it is not in need of money to invest in a big launch campaign.
He added, “So we would rather not share the profits with other publishers that couldn’t add more value than we could ourselves.”
Juice Cubes will see a huge marketing push through Rovio’s game titles, which includes Angry Birds. Lykkegard said, “There will also be a big PR push and long-term sustenance and user acquisition campaign.”
Check out the trailer video here:
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