UpToPromo – Automated SEO for Thailand
Ever wondered how to find yourself up on the first Rank on Google? Of course the path to go is SEO, or Search Engine Optimization. It’s a whole science and companies like moz.com have made a big business out of that and not few treat it like a science or art form. Exaggeration maybe? Sure, Google is changing algorithms from time to time but how difficult can it be? It takes quite some effort to get a top rank, particularly for popular keywords. Wouldn’t it be nice someone would speed up the process, automate it even? Yes it would and UpToPromo does. The Phuket based company, with its origins in Russia, has started to deliver automated SEO services for the South-East Asian market. We spoke with Alex Linenko about UpToPromo, particularly about how the whole thing works.
What does UpToPromo do? What services do you offer?
UpToPromo system is an integrated bifacial service – the marketing channel for advertisers or optimizers, who want to promote their websites, SEO for Thai Google. It is also a platform for websites monetization, when a website owner or a Webmaster leases the space on their website to place an ad slot. Each registered user has the opportunity to take part in both sections.
Webmasters get the fixed revenue on each website added to the system and that passed moderation. Once it was added, the webmaster just needs to install the system code on the website, pass moderation, and negotiate with the moderator the rate for the website. The site is charged daily and the money available for withdrawal from a personal Thai bank account.
Currently Google Thailand receives about 20 million visits per month. Search Engine Optimization (SEO) means that this huge audience will find a link to your website on the first Google search result page, for related keywords only of course. For example, you sell bags online. Optimizing your website for the keywords “buy bag”, “luxury bag” or “bag for young girls” will give your website the 1st position in natural results, not among the advertisements. It gives credibility to your website in the eyes of potential customer.
How does it actually work?
The user first registers with UptoPromo and ads a website for promotion. We provide an initial 10 keyword free promotion for 100THB/ month per keyword. The system automatically analyzes the website and finds suitable or relevant keywords and suggests a user the collected data with following fields: keyword, its recommended monthly (links) budget, Google monthly search number, and recommendations for keywords such as “commercial” of “efficient” keyword. The system finds the most relevant pages for the chosen keywords and automatically generates content optimization recommendations, offers recommended budget for each keywords. Projects get fully automated settings which can be manually adjusted by experts. After that system generated for each keyword the scheme and plan of back links installation it starts to automatically install backlinks on the platforms via our platform tool. The system automatically collects daily actual position ranks of website in Google and compares them with data from previous. We also do weekly post-analysis to promote the most relevant pages and to mark down keywords which need adjusting, which can be with one click for all our projects. The System also periodically analyses the efficiency of the budget use and mark inefficient keywords, offer more efficient keywords for promotion, and send content optimization reports. The user has always access to the list of installed backlinks for each keyword promotion and its editing. We bill daily, by 1/30th as part of the monthly budget. We only charge for keywords not for links.
Uptopromo makes SEO more efficient without the user having special or professional skills. We can also do Fan Page SEO. Our minimum budget is 25THB/keyword and we accept a lot of different payment options, from direct bank transfer to credit card or PaysBuy systems.
What methods are you using?
Uptopromo provides the opportunity of an easy access to get a lot good back links from qualified Thai websites. Backlinks are installed on qualified websites with true anchors that increase the Google website ranking. The speed of link growth adjusts to each keyword and provides fast results and while not being suspicious. The so-called “off-page” optimization and our algorithms show high efficiency in the Thai market – because of absence of automatization tools in Thailand and only a small number of SEO professionals in the Thai market.
Another important aspect of SEO is “on-page” optimization. The system analyzes content and promotes pages, analyzes content of websites, which rank high in specific keywords, compares important factors and shows recommendations to improve content or for successful optimization. System operates keywords repetitions number in tags Headings and Title and full content of the page.
The process allows having an average 92% increase in visibility for promoting websites in Google, after 3 month promotion with the recommended budget. That means that 9 of 10 promoted keywords that reached TOP-10 are kept there. In our experience, in the first month more than 50% of the keywords get a top-10 rank and after first few weeks most of the keywords reach 10-30th positions.
How you are different from other SEO companies, what is your uniqueness?
In my opinion you can’t really compare Uptopromo with traditional SEO companies. Our price formation does not include company expenses for office rental, secretaries and managers etc. All steps and actions in the system are fully automated and Uptopromo users won’t overpay for manual work – we work based on very high users base and with minimal margins. A user only pays for analysis and optimization of the website. There are no long term contracts. We get payments from users who are satisfied with the results and deduct payments daily without any deposits or prepayments. SEO companies in Thailand do not have efficient automatization tools that work in the Thai market.
Our research shows that TOP Thai SEO companies have their own pool of websites for backlinks installation which is even less than 100, which is a dozen times less than Uptopromo’s resources for now. Our backlink website owners get guaranteed and fixed revenue on the website without any additional efforts and through our recommendation system budgets are in dozens times less than web-agencies charge.
There is no reason to pay for SEO. With Uptopromo everyone becomes a SEO specialist with great results. Just spend 5 minutes to create and start a project and the system will take care of your efficient promotion. Our system was developed based on a 6 year experience of developing similar services in Russia and Europe. Nothing comes close in terms of functionality.
How did you get started? Where did the idea come from?
We began in 2004, when in Russia an online-marketing company Unmedia was created. In 2008 we released an automatic SEO-optimization service called SeoPult.ru. Our company in Thailand is Promo Co., LTD.
Our business is represented in the Ukraine, Belorussia, Kazakhstan, Russia (SeoPult, Trustlink, Webartex, Setup), Poland (Seopilot), Indonesia (Bukaweb), different countries in Europe and in the USA. In July 2012 Seopult Holding raised $10 million from the private equity and VC fund iTech Capital for a minority equity stake to expand our services to Asian and European markets. In Southeast Asia our project www.uptopromo.com went live in March 2013 and within 7 months we got more than 2000 active customers and more than 34000 live registrations. In August 2013 we released the service for the Indonesian market.
Southeast Asian was chosen because we see accelerated growth of the Online-market and a lack of web-technologies. Research shows very little SEO competition in SEA countries and most western tools are not localized for local languages and do not have special technological that target Thailand, Indonesian, Malaysian and other markets.
How big is your team and why Phuket?
We are more than 20 people. Our developer team is in Russia and Europe (7 employees), but the marketing, management, localization and support team is in Phuket – together 14 employees – 4 of them are Russian and 10 are Thais. In Indonesia we have currently 3 employees. Phuket was chosen as the place for our headquarter because it is really a piece of paradise. IT companies can afford to make business from any place in the world, so why not do that.
Our co-founder and strategic director of Seopult Holding has enjoyed living in Phuket for the last few years. It is less stressful to live here, you have beautiful nature. Nikolay is also the director of the Web30Asia Fund. The CEO of Seopult Holding is Alexey Shtarev who physically works in Moscow and coordinates the Uptopromo project but in Phuket the Project Manager is Linenko Alexander and General Director is Khun Nui Chomdee.
How do you go about promoting your services?
In our experience the SEO-services market in SEA countries is underdeveloped. We are going to create the market and its rules. Our marketing strategy is focused on traditional online ways such as online-advertising (e.g. Adwords, FB, banner and contextual) and promotion. We also participate in Marketing Conferences. In the near future we are planning to launch an educational project about Online-Marketing for Thai businesses with periodical webinars and offline-seminars. Our vision is to provide free and easy access to Online-Marketing knowledge for Thai business. We cooperate with some Thai Marketing gurus as well and we invite new people and companies who have similar interests to join us and collaborate.
What are your future plans?
We launched our project in Indonesia a couple of months ago. The next markets will be Malaysia, Brunei, and Philippines. We are going to cover 8 SEA countries in the next years.