Introducing Mervyn Levin
We are very happy to announce a new series of articles towards the topics of social media, startups and innovation. Mervyn Levin the Founding Director of Levering Ltd will contribute to the content of BangkokStartup.com. Levering Ltd is a think tank and consultancy established in 2003, championing innovation and partnerships, located in the UK but Mervyn is spending a considerable time in Asia. He works closely with industry, national/supra-national governments and the research community focusing mainly on ICT and the Creative Industries.
Mervyn brings a unique perspective through his extensive experience, international network and cross-sectoral and cross-disciplinary approach. He has a solid record of achievement in strategic co-ordination and facilitation of innovative applications at the research-commercial interface. A key area of his focus is helping to enhance the competitiveness of regions, countries and cities through knowledge transfer. He works closely with public sector intervention programmes, providing advisory, evaluation and monitoring services.
He is an Honorary Research Fellow in Digital Humanities at University of Sheffield and a Fellow of the UK Royal Society of Arts. Prior to establishing his own company, he worked for UK Government as Head of Digital Content Policy and for Thomson Reuters in various management roles around the world.
Mervyn was recently interviewed about Social Media Marketing by Market Interview.
market-interview.com: Facebook offers also to “buy” new fans. What do you think about this? Because in the end are these users from the beginning not really interested in the product or company?
Mervyn Levin: There are pros and cons. The approach to ‘buying’ fans risks breaking trust with genuine fans. But these bought users could also become genuinely powerful brand advocates and champions across their own influential personal networks. They can be incentivised to grow the company’s community. There is nothing wrong with that. As with any social media strategy, there are inherent risks that need careful weighing and management. Authenticity of the company, the brand and the social media experience will always be key. Authenticity is a timeless virtue – difficult to acquire, easy to lose. Social media technologies simply can magnify a company’s reputation (or notoriety) with breathtaking speed.
The full interview is available here. We hope you will enjoy his articles.